Sabe aquelas transmissões ao vivo em que as pessoas vendem seus produtos?

[{"selector":"#anim-0bdb2b2e-e8f3-4efe-aa21-54a36f8e0bab","keyframes":{"opacity":[0,1]},"delay":400,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3280c93-e89f-4e87-9f17-b71a8ea4eea7","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Isso é o Live Commerce , ou também conhecido como Live Streaming ou Live Shopping.

Nesta estratégia, as empresas aproveitam a audiência de uma live,

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A lógica é simples:

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Gigantes do varejo como Magalu, Americanas e Casas Bahia utilizam muito desta estratégia, e funciona super bem para eles!

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Mas, não se esqueça:

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Afinal, os clientes que comprarem, vão precisar pagar.

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Leia o conteúdo completo em nosso Blog

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